Al Sayer Group entered the world of business as a family as early as the decade of oil discovery, starting with foodstuff trading activities. In 1950’s they imported the first Land Cruiser.
In 1956 Al Sayer became the authorized exclusive dealer of Toyota in Kuwait and the region. He was the first to sell a Toyota sedan in the Middle East. He played a key role in developing Toyota vehicles to suit the climate conditions of the region. Toyota first started with limited volumes to make dramatic increase in its sales in 1960’s and 1970’s and account for a significant share of the Japanese car market in Kuwait.
MNSS became a market leader engaged in the sale, promotion and distribution of the Japanese cars in a market dominated by the American and European brands, driven by its strong belief that people make their future not the other way around. That was the key for its success in all areas of its activities.
With such passion and high spirit for business and determination to succeed, Al Sayer became a market leader in the sale, promotion and distribution of the Japanese brand in Kuwait, building up on its record of mutual trust with its customers over the years.
The remarkable reputation earned by ASG Auto Sector came only as a result of the high quality of its sale and customer service delivered by MNSS/Toyota offering the first Japanese dealership in the region. The astounding success achieved by MNSS selling and promoting Toyota brand as early as 1956 drove the company to offer new amazing luxury models like Lotus (1980) and Lexus (1990).
In keeping with the increasing customer demand, ASG diversified and expanded its business to Toyota forklifts and other world manufacturers brands, e.g. Hino, Mack and Iveco, as well as leading heavy equipment brands , like Kawasaki, Bobcat, Hitachi, Fassi, Crown forklifts, air pressure equipment like Sullair , and power generators like Westac.
MNSS showrooms and facilities are spread across various areas of Kuwait (Rai, Ahmedi, Jahra, Sharq), along with various widespread genuine spare parts outlets for all its models, Rent A Car and Certified Cars. ASG is the authorized agent of Toyota engine oil, Yokohama tyres, and Nexa Auto Color.
Bahrah Trading Company
BTC was established back in 1965 to provide for the oil sector requirements of various tools and equipment that it became as it stands today one of the key suppliers serving various industrial sectors and providing for their wide ranging requirements of equipment. BTC reputation as a market leader in Kuwait came as a result of the superior performance of its wide range of highest quality industrial equipment and unparalleled marketing network in the local industrial equipment market. BTC has the largest database monitoring the market of industrial equipment and making BTC a market leader best meeting the market needs and requirements.
BTC earned such widespread reputation due to the reliable, professional and high quality range of products and after sale services it offers to its customers, outperforming the completion in the market as best evidenced in its commitment to customer care, satisfaction and even delight.
BTC represents world leading brands with market share of about 50% in various areas of its activities.